Reasons for Studying Marketing:

Marketing is a part of all our lives and touches us in some way daily. To be successful each company that deals with customers on a daily basis have not to only be customer-driven, but customer-obsessed. Best way to achieve this objective is to develop a sound marketing function within the organization. The major reason to study marketing is:

1.   Marketing plays an significant role in society
2.   It is  crucial to business
3.   Marketing offers excellent career opportunities
4.   Marketing effects your life on a daily basis