1. Workforce getting more heterogeneous in gender, culture, race, language and etc.
1. Differentiated customer requires - fulfilling them is a source of competitive benefits.
2. Increasing access of workplace to diverse populations.
3. Increased pace of change within technology and markets.
4. Diversity in organisations is a source of both innovation and conflict or communication problem. Managers in such organisations required to cope along with various styles of interaction, dress, presentation, physical appearance and etc.