Write short notes on pull sales promotion strategy, Marketing Management

Write short notes on pull sales promotion strategy.

A pullstrategy tries to get consumers to “pull” the product through the manufacturer from the marketing channel. The company considers its marketing communications efforts onto consumers in the hope that this stimulates demand and interest for the product at the ending-user level. That strategy is often utilized when distributors are reluctant to carry a product since it gets as several consumers as possible to go to retail outlets and request the product, therefore pulling this through the channel. Consumer-promotion goals are to entice consumers to attempt a new product, lure customers away though competitors’ products, acquire consumers to “load up” upon a mature product, hold and reward loyal customers and make consumer relations. Classical tactics employed within pull strategy are as given here: samples, coupons, rebates and cash refunds, advertising specialties, premiums, loyalty programs/patronage rewards, sweepstakes, contests, games and point-of-purchase exhibits.

Posted Date: 8/10/2013 6:33:04 AM | Location : United States

Related Discussions:- Write short notes on pull sales promotion strategy, Assignment Help, Ask Question on Write short notes on pull sales promotion strategy, Get Answer, Expert's Help, Write short notes on pull sales promotion strategy Discussions

Write discussion on Write short notes on pull sales promotion strategy
Your posts are moderated
Related Questions
Q.  Describe the nature & scope of marketing & importance of marketing? Ans.:  Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t

WILBUR SCHRAMM'S MODAL A well-known communication expert gives a important contribution in the field of communication. He customized the Shannon & Weaver's Model of communic

What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod

Can you help me with my math?

depict the concept of line stretching and the three uses for it?

The purchase of the smartphones by the netizens has a psychological or functional motive?