Write short notes on pull sales promotion strategy, Marketing Management

Write short notes on pull sales promotion strategy.

A pullstrategy tries to get consumers to “pull” the product through the manufacturer from the marketing channel. The company considers its marketing communications efforts onto consumers in the hope that this stimulates demand and interest for the product at the ending-user level. That strategy is often utilized when distributors are reluctant to carry a product since it gets as several consumers as possible to go to retail outlets and request the product, therefore pulling this through the channel. Consumer-promotion goals are to entice consumers to attempt a new product, lure customers away though competitors’ products, acquire consumers to “load up” upon a mature product, hold and reward loyal customers and make consumer relations. Classical tactics employed within pull strategy are as given here: samples, coupons, rebates and cash refunds, advertising specialties, premiums, loyalty programs/patronage rewards, sweepstakes, contests, games and point-of-purchase exhibits.

Posted Date: 8/10/2013 6:33:04 AM | Location : United States

Related Discussions:- Write short notes on pull sales promotion strategy, Assignment Help, Ask Question on Write short notes on pull sales promotion strategy, Get Answer, Expert's Help, Write short notes on pull sales promotion strategy Discussions

Write discussion on Write short notes on pull sales promotion strategy
Your posts are moderated
Related Questions
Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter

How is Web Marketing worked on internet? To do the business upon the internet organizations makes an effective website, place the advertisement (ads) and promote that online, m

Explain Henry Assael Model of buying decision behaviour along with the diagram

What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,

explain the various approaches that are followed by fmcg companies in test marketing

1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?

E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat

Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics

Use Newhouse (1970) nonprofit hospital's utility model to maximize U(Q, q) where Q=Quantity and q=quality with zero-profit constrain. You may assume there is an inverse demand P(Q)

Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th