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Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising?
- Detail explanation on ‘Meaning and Importance of Sales Promotion & Difference between Sales Promotion and Advertising'.
Explain why laws are needed to protect all stakeholders from unscrupulous commercial selling. Mention some of the major laws available to an aggrieved Indian buyer.
- Detailed explanation on "Civil and Penal Codes Applicable to Advertising"
Describe the role of Advertising Standard Council of India's role in mass media advertising. How effective is it? State some of the major offensive issues explicitly banned by ASCI Code.
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
Illustrate why marketing research is important to a firm specially in a competitive market situation
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
Problem 1: Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services. Pr
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
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