Why sales promotion is an integral part of marketing, Marketing Management

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Question 1:

Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising?

- Detail explanation on ‘Meaning and Importance of Sales Promotion & Difference between Sales Promotion and Advertising'.

Question 2:

Explain why laws are needed to protect all stakeholders from unscrupulous commercial selling. Mention some of the major laws available to an aggrieved Indian buyer.

- Detailed explanation on "Civil and Penal Codes Applicable to Advertising"

Question 3:

Describe the role of Advertising Standard Council of India's role in mass media advertising. How effective is it? State some of the major offensive issues explicitly banned by ASCI Code.


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