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Why is green or environmental marketing important?
Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attempt to provide for the worlds ‘infinite wants’. Eventually green marketing looks at how marketing activities use these restricted resources, when satisfying consumers wants both of industry and individuals, as well as attaining the selling organisation’s objectives.
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
explain right to safety
Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good
Question 1: (a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a des
Problem 1: Describe the supply chain management system and inventory management system. Concept of IT in Retail Management & its application in detail Problem 2:
Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
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