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Question 1:
(a) Describe what you understand by the "Concept of Integrated marketing"
(b) Explain five types of marketing communication that Hilton Hotels can use and provide an example in EACH case.
(c) If you had to advise Hilton Hotels Marketing Manager in regards to the basic guidelines to managing integrated communications, what would be suggesting
Question 2:
(a) Identify the most common steps involved in the business strategy planning process of any organization
(b) With the use of a diagram, explain the relevance of the Boston Consulting Group model in the design business portfolios.
product marketing v/s service marketing
Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
i have to write on people for my real estate company.
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
what is meant by line extension of a product?
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