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Question:
Consider you a front-line manager in a hotel. From this perspective,
a) Describe the service encounter.
b) discuss methods which you would use in the service encounter to maximise the performance of the front-line employees in order to produce a consistent standard output.
c) Describe what you understand by boundary-spanning roles and describe potential conflicts that front-line employees may face as boundary-spanners.
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Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
Discuss data analysis phase on shortly. Phase Data Analysis: When you’ve performed via online market research, now go to systematize the data you have. Note down what ar
identify and briefly describe four trends in the macro /market environment
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Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
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