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Q. What role is played by memory in consumer behavior ?
Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of the definition focuses on what we know (and are able to thus put to use) while the subsequent focuses on concrete behaviour. For instance several people will avoid foods that they consumed shortly before becoming ill. Learning isn't all knowledge based. For instance we may experience the sales people in one store being nicer to us than those in the other. We therefore may develop a preference for the one store over the other but if pressed we mayn't be able to give a conscious explanation as to the reason for our preference.
Much early work on learning was in fact done on rats and other animals (and much of this research was unjustifiably cruel but that is another matter).
Describe the Meaning of Research Research in common man's language refers to "search for knowledge". Research is basically the process of finding solution to a problem after
Purchase Discount of Foreign Bills : Purchase or discount facilities in respect of export bills drawn under confirmed export contracts are generally granted to exporters who enjoy
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Key concept behind marketing research?
Statement of the Problem in a General Way: First of all the problem should be stated in abroad general way keeping in view either some practical concern or some scientific or intel
for luxury cars
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mention and explain five measures that will make a displeased customer patronize the school canteen
Q. Concept of problem recognition search and evaluation? Ans: Problem Recognition. One model of consumer decision making occupy several steps. The initial one is problem rec
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