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Problem 1:
What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.
Problem 2:
Describe why Best possible execution of a campaign is as important as the creative and media work.
Problem 3:
Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to calculate the return on investment of an advertising campaign?
Branding
You work as a marketing consultant and have been approached to develop a Comprehensive Corporate Plan for one of the following events to be held at the Ricoh Arena: Olympic footbal
Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
What are Industrial Goods? Industrial Goods: Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, a
Evaluate the priomotional strategies that can be used by retailers
how to position the competitors in cross map.
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
1. Whom do you think Rajender will eat with? Why?
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