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Question 1:
a) What is meant by Customer Relationship Management (CRM)?
b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, dairy products, ice cream, pet foods and snacks. Construct a flow model of the Buyer Behaviour Process indicating how Nestlé marketing activities support the different stages of the buying procedure.
Question 2:
a) What are the five competitive forces of the Michael Porter's Model used to determine industry attractiveness?
b) Examine the various stages of the marketing research process an airline company like Air Mauritius Ltd. may have to examine to enhance consumer loyalty.
Question 3:
a) What is understand by extended marketing mix?
b) Suppose that a car company like the Leal Company Ltd (LCL) is planning to analyse market segment sizes and develop customer profiles. Discuss the bases that LCL might use for segmenting the Mauritian market for its various series of BMW car.
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.
market positioning error
..physical evidence of at tea product..??
Question :1 What is a consumer? List and describe them. Question 2: Explain in your own words what the consumer wants? Also list the four principle factors at when exa
Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
what is concepts of marketing?
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
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