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What is the holistic marketing concept?
The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practices. Companies have new capabilities which can transform the way they have been doing marketing.
various approaches followed by FMCG companies in test marketing
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
How to explain the wheel of life
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
USES OF 7PS IN INDUSTRIES
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