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What is Sales Research in scope of Marketing Research?
Sales Research:
Sales research comprises decision concerning selection of store channels, sales; territories force compensation and motivation etc. The reason is to arrive at the target customer more efficiently, effectively and timely.
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
Give a success story of marketing a goods in which a supplier has been dependable.
Various approaches by FMCG companies ..
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
Question 1: (a) What is meant by knowledge management strategy? (b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for
assignment theory for budgeting decision
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
income inreased by 10% later decreased by 10%. total change in % in income
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