What is role and status of sociality in consumer behaviour, Marketing Management

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What is the role and status of sociality in the consumer behaviour?

Social: This comprises family and their status and role.

1. Family: It also affect the buying behaviour as women make decision associated to buying household items as healthcare food, products, landing supplies and also kitchenware.

2. Role and Status: In sociality a role is a set of functions and activities which a person into a particular position is expected to do as people possess various positions into groups, organization, institute, families and societies. They have various roles to play.


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