What is residual or affordable method, Marketing Management

Assignment Help:

Q. What is Residual or Affordable Method?

Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company doesn't spend more than what it can afford there is an element of financial decision as well as company remain away from the war. These methods have some weaknesses which are as follows

1) Lack of Financial Resources

2) Unscientific

3) Ignores Role of Advertising

4) Lack of Stability


Related Discussions:- What is residual or affordable method

Determine the cost based pricing, Determine the Cost Based Pricing Unde...

Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the

Competition related segmentation, Competition related segmentation: Ha...

Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm

What do you mean by media of advertising, What do you mean by Media of Adve...

What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm

Operational beheavior.., what would you suggest to avoid delays in despatch...

what would you suggest to avoid delays in despatch of products

The project be completed or abandoned, The government has undertaken a high...

The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million.  Unfortunately, the costs have been mu

Brand promotion, Can brand promotion technique benefit an organization by i...

Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

What is time utility in marketing, What is Time Utility in marketing? ...

What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut

Market penetration of FMCG and regional products in rural, meaning of regio...

meaning of regional products or definition of regional products

Marketing, Identify and briefly describe the four trends in the macro marke...

Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry

What is the meaning of product development, What is the meaning of product ...

What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd