What is promotion, HR Management

Assignment Help:

Question 1:

What is promotion?

Which sales promotion tools are most commonly used for supermarket products? Give reasons for your answer.

Question 2:

The Pharmaceutical industry

Barriers to entry are high because of the need for huge fixed research and development costs and economies of scale in selling to physicians. Substitutes for an effective drug are slow to prepare, and Buyers have not historically been price sensitive.

Suppliers, who give mostly commodities, have little power. Finally, Rivalry has been moderate and focused not on price cutting that erodes industry profits but on other variables such as R&D that tend to expand overall industry volume. Government legislation has also slowed competitive imitation. Industry structure in pharmaceuticals has been highly favourable to profitability, supporting sustained returned on investment among the highest of any major industry.

Using Porter's five forces model critically analyse the above case and formulate a strategy that a firm in that position could adopt.


Related Discussions:- What is promotion

Role of hr, Role of HR HR may initiate systematic efforts to improve s...

Role of HR HR may initiate systematic efforts to improve skill levels of employees so that the firm may compete on quality. Deregulation, globalisation and technological innov

Purpose of motivating personnel, Q. Purpose of  Motivating personnel? ...

Q. Purpose of  Motivating personnel? Compensation management aims at motivating personnel for higher productivity. Monetary compensation has its own limitations in motivating p

What are the factors which affect job satisfaction, Question 1: (a) Di...

Question 1: (a) Discuss on the effectiveness of 360 Degree Feedback by describing 5 of its advantages and disadvantages respectively. (b) What are the factors which affect

Selection process, draw a diagram showing the five (5)steps in the selectio...

draw a diagram showing the five (5)steps in the selection process

What do you mean by job decision and job analysis, Q. What do you mean by J...

Q. What do you mean by Job decision and job analysis? One of the most significant concerns of the personnel management in the past several years has been employee productivity

Disciplinary action, Disciplinary action is the action taken by the supervi...

Disciplinary action is the action taken by the supervisor or owner against the any activity of indiscipline by the employee. According to Edwin B. Flippo, "disciplinary action i

Merits and demerits of vestibule training, Q. Merits and Demerits of Vestib...

Q. Merits and Demerits of Vestibule training? Merits: a. Trainees are less districted as the training is imparted in a separate room. b. Effective utilization of a traine

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd