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Question 1:
What is promotion?
Which sales promotion tools are most commonly used for supermarket products? Give reasons for your answer.
Question 2:
The Pharmaceutical industry
Barriers to entry are high because of the need for huge fixed research and development costs and economies of scale in selling to physicians. Substitutes for an effective drug are slow to prepare, and Buyers have not historically been price sensitive.
Suppliers, who give mostly commodities, have little power. Finally, Rivalry has been moderate and focused not on price cutting that erodes industry profits but on other variables such as R&D that tend to expand overall industry volume. Government legislation has also slowed competitive imitation. Industry structure in pharmaceuticals has been highly favourable to profitability, supporting sustained returned on investment among the highest of any major industry.
Using Porter's five forces model critically analyse the above case and formulate a strategy that a firm in that position could adopt.
A small organisation has decided to implement a performance management system. However, the organisation does not have a formal vision and mission statement and business objectives
‘Globalisation has brought on dynamic markets and competition, and that have obliged companies to focus on long-term strategies and a greater focus on attracting, developing and
whats the main issues of hr department?
Q. Leadership and performance? In the last few decades much attention has been given to theories of leadership in the organizations. Leadership is considered to have a major in
discuss that technological breakthrough has brought a radical changes in hrm...
Question : "Computer can be used to help directly with job evaluation process" a) Explain the concept of job evaluation and describe its main aims. b) Briefly describe d
Are you willing to relocate? If you want the job, the answer is 'yes'.However, remember that you never have to make a decision about a job until an Best offer is made to you –
Question 1: (a) An organization intends adopting e-learning to support its staff training and development strategy. Discuss the key criteria that need to be considered
IDENTIFY AND ANALYZE SIX GROUPS OF STAKEHOLDERS IN THE BUSINESS
What are the effects of hard HRM approach?
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