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What is profitability control in MIVE?
Profitability control in MIVE:
There is no point in squandering scarce resources on marketing attempts which guarantee nothing except identity recognition. Sales, expenditures and profits must count prominently within any evaluation and revaluation of ongoing campaigns. The country requirements to acquire rid of biases, prejudices and misconceptions and clearly identify what products and consumer group yield the more profits have the highest associate earnings capacity. Money, manpower and time must be allocated to cater to the requirements and desires of these top earners.
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
its relation with plc
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
list out secondary sources of information while pursuing market research.
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows: Season 2006 2007
The Bono Company Ltd, which is effectively controlled by the Bono family although they now own only a minority of shares, is to undertake a substantial new project which requires
explain Henry Assael Model of buying decision behaviour along with diagram
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