What is penetration pricing, Marketing Management

Penetration Pricing

This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop the largest possible sales volume for that product.

Posted Date: 10/17/2012 12:43:48 AM | Location : United States

Related Discussions:- What is penetration pricing, Assignment Help, Ask Question on What is penetration pricing, Get Answer, Expert's Help, What is penetration pricing Discussions

Write discussion on What is penetration pricing
Your posts are moderated
Related Questions

Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect

Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select

Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env

what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?

What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as

State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,

Product Planning : To perform the responsibilities the marketing managers follow  a  marketing  process  and  the  product managers  come  up  having  a marketing plan for indi

Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat