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What is Negative communications
Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor purchase decision in an organisational environment may be far reaching, comprising those associated with the use of the product, career of participants close to the locus of the decision, and - depending upon size and spread - perhaps whole organisation.
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
evaluate promotional strategies used by retailers
Some people argue that the presence of an outside threat correlates with a high degree of team cohesion. Would you agree or disagree? Explain your answer.
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the
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when in the organization would it be applicable to practice the 3 different buying situations
What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
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