What is multi channel marketing?, Marketing Management

After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh channels to do business. These channels can be taken separately and frequently are treated individually. However the Multi Channel Marketing philosophy is meant at administrating all contact procedures between customers and channel participants throughout all phases of the relation by combining two or more marketing channels which are strengthening each other.

Types of Communications Channels exist

Communication Channels can be classified and utilized by businesses along the subsequent dimensions:

1.       One-to-many (radio, television, magazines, newspapers) versus one-to-one communication (direct sales, service employees). Websites, letters, email, and telephone are anywhere in the middle.

2.       Social versus instrumental communication (aimed at effectiveness)

3.       Impersonal vs. face to face communication

4.       Interactive (internet) vs. non-interactive communication (passive)

5.       One sense (radio, magazines) vs. multiple senses communication (direct sales, virtual reality)

6.       Traditional (tempting to older, conservative people) vs. new technology communication (tempting to young people)

Process in Multi Channel Marketing

A variety of channels can be preferable in diverse stages of the customer relation or sales cycle

    Drawing Attention

    Giving information

    Advising or Consulting

    Contract/ Transaction

    Service/ Support

    Relationship Building

Benefits of Multi Channel Marketing

1.       Improved efficiency and decreased costs by using the strengths of every channel in an best possible way.

 

2.       Enhanced market coverage and customer reach.

Posted Date: 8/4/2012 4:05:56 AM | Location : United States







Related Discussions:- What is multi channel marketing?, Assignment Help, Ask Question on What is multi channel marketing?, Get Answer, Expert's Help, What is multi channel marketing? Discussions

Write discussion on What is multi channel marketing?
Your posts are moderated
Related Questions
whats the core concept for marketing

What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •

Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc


Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the

Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel

It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.

Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c