What is multi channel marketing?, Marketing Management

After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh channels to do business. These channels can be taken separately and frequently are treated individually. However the Multi Channel Marketing philosophy is meant at administrating all contact procedures between customers and channel participants throughout all phases of the relation by combining two or more marketing channels which are strengthening each other.

Types of Communications Channels exist

Communication Channels can be classified and utilized by businesses along the subsequent dimensions:

1.       One-to-many (radio, television, magazines, newspapers) versus one-to-one communication (direct sales, service employees). Websites, letters, email, and telephone are anywhere in the middle.

2.       Social versus instrumental communication (aimed at effectiveness)

3.       Impersonal vs. face to face communication

4.       Interactive (internet) vs. non-interactive communication (passive)

5.       One sense (radio, magazines) vs. multiple senses communication (direct sales, virtual reality)

6.       Traditional (tempting to older, conservative people) vs. new technology communication (tempting to young people)

Process in Multi Channel Marketing

A variety of channels can be preferable in diverse stages of the customer relation or sales cycle

    Drawing Attention

    Giving information

    Advising or Consulting

    Contract/ Transaction

    Service/ Support

    Relationship Building

Benefits of Multi Channel Marketing

1.       Improved efficiency and decreased costs by using the strengths of every channel in an best possible way.

 

2.       Enhanced market coverage and customer reach.

Posted Date: 8/4/2012 4:05:56 AM | Location : United States







Related Discussions:- What is multi channel marketing?, Assignment Help, Ask Question on What is multi channel marketing?, Get Answer, Expert's Help, What is multi channel marketing? Discussions

Write discussion on What is multi channel marketing?
Your posts are moderated
Related Questions

Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its

What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with

Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,

Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of

When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will

identify and explain four common segmenting variables

what are the core concepts of marketing

What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal

marketing strategies