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QUESTION
(a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Suggest, which is the BEST approach?
(b) What is meant by marketing research? What are the main sources of data which should be included in a research brief?
(c) Discuss five reasons why a firm might wish to pursue a policy of green marketing
(d) Which distribution strategy would you use for each of the following products and why
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
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Determine the Concept of elasticity of demand Decision-making point of view, though, the knowledge of only the nature of relationships isn't sufficient. What is more significa
Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun
What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with
Question 1: (a) Critically evaluate the role of an agile network in building relationships with customers. (b) Briefly outline the six markets relationship framework.
various approaches that are followed by FMCG companies test marketing in marketing management
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