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What is marketing?
a. Building customer value and satisfaction are at the very heart of current marketing thinking and practice.
b. A very easy definition of marketing is managing profitable customer relationships.
1). The two fold aim of marketing is to draw new customers by promising greater value and to keep and increase current customers by delivering satisfaction.
2). Sound marketing is crucial to the success of all of the organization.
c. You already know a lot regarding marketing-it's all around you.
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
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what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
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