What is marketing, Marketing Management

What is marketing?

a. Building customer value and satisfaction are at the very heart of current marketing thinking and practice.

b. A very easy definition of marketing is managing profitable customer relationships.

1). The two fold aim of marketing is to draw new customers by promising greater value and to keep and increase current customers by delivering satisfaction.

2). Sound marketing is crucial to the success of all of the organization.

c. You already know a lot regarding marketing-it's all around you.

Posted Date: 11/8/2012 12:47:40 AM | Location : United States







Related Discussions:- What is marketing, Assignment Help, Ask Question on What is marketing, Get Answer, Expert's Help, What is marketing Discussions

Write discussion on What is marketing
Your posts are moderated
Related Questions
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif

how to build up a motivation to make our work success?

Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a

QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss

Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What

Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the

Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons

What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •

New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen

Nature-based outdoor recreation attractions are often marketed as ecotourism activities. However, it is argued that to date, these marketing efforts have been towards advancing