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What is market segmentation?
Market Segmentation:
Market segmentation is the process of dividing a total market into group of consumers who have relatively similar product needs.
identify the major trends in the firm''s natural and technological environment.
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
give me example of modified rebuy
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
consumer market segmentation
Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
Defffinition of concepts of marketing
Explain about the marketing effectiveness in strategic controlling.
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