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What is licensing in foreign marketing?
Licensing:
Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company in the other country to use the manufacturing, trademark, processing, know-how or several other skill provided through the licensor”.
It is rather similar to the “franchise” process. Coca Cola is an excellent illustration of licensing. Into Zimbabwe, United Bottlers have the licence to build Coke.
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
marketing concept
explain the varius approaches that are followed by f m c g companies in test marketing
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