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What is lead generation in personal selling process?
Lead generation:
Identification of prospects is initial step in personal selling process. Organization produces the lead through trade association, customer references and customer directories and many more.
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering. The effects of global warming are with us now. E
what is the sales information systems
on line marketing
How marketing efforts can be controlled and evaluated? Marketing Efforts with Implementation, Control and Evaluation: Marketing is not a controlled process within an insu
assignment
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
How should Shoppers? Stop develop its demand forecasts?
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a
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