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What is integrated marketing?
The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to produce, communicate and deliver value for all consumers. The program of marketing consists of many decisions on value-enhancing marketing activities to utilize. Marketing activities comes into all forms. One customary depiction of marketing activities is within terms of marketing mix that has been explained as the set of marketing tools the firm employs to pursue its marketing goals.
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Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
service life cycle
development and marketing core concepts
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
suppliers of a hotel have
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The US government decides to subsidize solar panels. For each unit sold, the government pays $T to the buyer. Using a graph, show how this subsidy affects i) consumer surplus, I
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