What is idea screening strategy development, Marketing Management

Assignment Help:

What is Idea Screening Strategy Development?

Idea Screening:

The procedure of screening. The idea along with the greatest potential are selected for future review. Throughout screening, product ideas are analysed to find out whether they match to organizations goals and resources.

When a product idea results into a product that is similar to the forms existing products, marketers should assess the degree to that the new product could multiply the sales of recent products. The company’s overall capability to create and market product are analysed also. Other aspects of a concept that must be weighed are the nature and needs of buyers and possible environmental modifies. At a time a checklist of new products needs is used while making screening decisions. When compared with other phases largest number of New Product Ideas is rejected throughout the screening phase.


Related Discussions:- What is idea screening strategy development

Why ''supply'' has been more significant than ''purchasing'', Explain why '...

Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation.  Purchasing Purchasing deals with the day-to-day buying of goods.

Marketing plan-introducing eco-friendly product, Marketing plan - Introduci...

Marketing plan - Introducing Eco-Friendly Product Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering

Selling and sales management , The assessment for this module is to produce...

The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct

Swot analysis , Antonio's Choice Garlic is a sole proprietorship that g...

Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores.  This company was formed to fill a vacant niche in the garlic industry.  Garl

Segmentation, Identify and briefly describe the criteria you would use to h...

Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.

Tender pricing, Tender Pricing : Business firms are frequently required ...

Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase

BCG matrixand GE grid, analyse the product portfolio using the Boston Cons...

analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.

Explain the elements proposed by the framework, Question: (a) Discuss h...

Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd