What is e -marketing?, Marketing Management

What is E -Marketing?

E - Marketing is the application of a broad range of information technologies for:

1.       Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation.

2.       More efficiency planning and executing the conception, distribution, promotion, and the pricing of goods, services and ideas; and

3.       Creating exchanges that satisfy individual consumer and organizational customer objectives.

This definition sounds a lot like the definiation of the traditional marketing. Another way to view it is that E - Marketing is the result of information technology applied to traditional marketing. E - Marketing affects traditional marketing in the two ways. First, it increases efficiency in traditional marketing functions. Second, the technology of E -Marketing transform many marketing strategies. The transformations results in the new business modles that add customer value and or increase company profitability. 

Posted Date: 9/19/2012 8:15:55 AM | Location : United States







Related Discussions:- What is e -marketing?, Assignment Help, Ask Question on What is e -marketing?, Get Answer, Expert's Help, What is e -marketing? Discussions

Write discussion on What is e -marketing?
Your posts are moderated
Related Questions
State about the Demand - pricing decisions Demand also affects the price in a big way.  When there is limited supply of a product and demand is high, people buy even if hig

What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing

Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti

what challenge will Groupon face in the future

Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled

Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm

Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics

What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as

What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances

What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio