What is e -marketing?, Marketing Management

What is E -Marketing?

E - Marketing is the application of a broad range of information technologies for:

1.       Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation.

2.       More efficiency planning and executing the conception, distribution, promotion, and the pricing of goods, services and ideas; and

3.       Creating exchanges that satisfy individual consumer and organizational customer objectives.

This definition sounds a lot like the definiation of the traditional marketing. Another way to view it is that E - Marketing is the result of information technology applied to traditional marketing. E - Marketing affects traditional marketing in the two ways. First, it increases efficiency in traditional marketing functions. Second, the technology of E -Marketing transform many marketing strategies. The transformations results in the new business modles that add customer value and or increase company profitability. 

Posted Date: 9/19/2012 8:15:55 AM | Location : United States







Related Discussions:- What is e -marketing?, Assignment Help, Ask Question on What is e -marketing?, Get Answer, Expert's Help, What is e -marketing? Discussions

Write discussion on What is e -marketing?
Your posts are moderated
Related Questions
explain service marketing and give a company''s example?

What are the Durable Goods   Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,

WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES

Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per

Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t

a.  Suppose Asset A has an expected return of 10% and a standard deviation of 20%.  Asset B has an expected return of 16% and a standard deviation of 40%.  If the correlation betwe

Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements

Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1.      Accor

What is influence of the human resource information system? Affect of Human Resource Information System (HRIS): Firms have invested upon the software for P+R as Oracle, S

Experimentation and Sampling:- Promotion and Strategy – Encouraging Experimentation One of the biggest challenges for a new or recently updated product or brand is getting c