What is E -Marketing?
E - Marketing is the application of a broad range of information technologies for:
1. Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation.
2. More efficiency planning and executing the conception, distribution, promotion, and the pricing of goods, services and ideas; and
3. Creating exchanges that satisfy individual consumer and organizational customer objectives.
This definition sounds a lot like the definiation of the traditional marketing. Another way to view it is that E - Marketing is the result of information technology applied to traditional marketing. E - Marketing affects traditional marketing in the two ways. First, it increases efficiency in traditional marketing functions. Second, the technology of E -Marketing transform many marketing strategies. The transformations results in the new business modles that add customer value and or increase company profitability.