What is comprised in green or environmental marketing, Marketing Management

What is comprised in green or environmental marketing?

Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to satisfy human wants or requirements, so that the satisfaction of these wants and needs arises, with minimum impact upon the natural environment. The products making green claims must state they are “fewer environmentally harmful” quite than “Environmental friendly”. Therefore green marketing must look at minimizing environmental harm, not essentially eliminating this.

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