What is competitive parity method, Marketing Management

Q. What is Competitive Parity Method?

Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with competitors in spending money on advertising. Competitive parity budget is able to be determined in several ways these are as follows:

>> Spend the similar dollar amount on advertising as major competitor does.

>> Spend the similar % of sales on advertising as major competitor does.

Posted Date: 8/2/2013 2:34:07 AM | Location : United States







Related Discussions:- What is competitive parity method, Assignment Help, Ask Question on What is competitive parity method, Get Answer, Expert's Help, What is competitive parity method Discussions

Write discussion on What is competitive parity method
Your posts are moderated
Related Questions

Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u

Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many

Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the

To equip future accountants with the knowledge of integrating the information system of an organization.   Outcome: At the completion of the assignment, students should be able

Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe  the concept of bank marketing. Question 2:

A chair manufacturer finds that it costs $ 9800 to manufacture 270 chairs and $ 16675 to manufacture 520 chairs in one day, including all costs associated with the factory and the

Ari is 3 yrs older than eric. In 3 yrs from now, ari will be twice as old as eric will be. How old are they now?

The use of Celebrity Endorsers: Your major headings should include the following: • Title Page • Table of Contents • Introduction • Literature Review • Analysis • Future Re

Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s