What is competitive parity method, Marketing Management

Q. What is Competitive Parity Method?

Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with competitors in spending money on advertising. Competitive parity budget is able to be determined in several ways these are as follows:

>> Spend the similar dollar amount on advertising as major competitor does.

>> Spend the similar % of sales on advertising as major competitor does.

Posted Date: 8/2/2013 2:34:07 AM | Location : United States







Related Discussions:- What is competitive parity method, Assignment Help, Ask Question on What is competitive parity method, Get Answer, Expert's Help, What is competitive parity method Discussions

Write discussion on What is competitive parity method
Your posts are moderated
Related Questions
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti

How is the marketing system affected by company strategy? Marketing System influences company strategy: Marketing has its own sub system that interacts along with each ot

Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which

Question 1: (a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe th

I''m looking for a Marketing Ph.D. student or a graduate to help me understand Cannibalization Analysis. You can be a Marketing undergrad or an MBA with the knowledge. As long as y

The US government decides to subsidize solar panels. For each unit sold, the government pays $T to the buyer. Using a graph, show how this subsidy affects i) consumer surplus, I


design marketing mix for product fash wash

what are significant factors that have led to the success of shoppers'''' sto

What is Blackberrys situational analysis and market position