What is advertising in functions of marketing, Marketing Management

What is advertising in functions facilitating exchange?

Advertising:

Advertising has become a significant function of marketing into the competitive world. This helps to spread the message regarding the product and therefore promote its sale. The significance of advertising has increased within the modern era of large scale production and dangerous competition into the market. Business firm employ several media of advertisement to sell their products. Such comprise newspapers, radio, magazines and television, etc.

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