What do you meant by the term macro environment, Marketing Management

Question 1:

(a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept?

(b) How does the marketing concept differ from the sales concept?

Question 2:

A company's marketing environment consists of the micro environment and the macro environment.

(a) What do you meant by the term macro environment?

(b) List and explain key components of the macro environment.

Question 3:

(a) Describe the term market segmentation and outline the reasons why businesses would segment their market.

(b) Explain with examples the four main bases for segmentation in consumer markets.

Question 4:

(a) Define advertising and discuss on its role within the marketing mix.

(b) Explain the stages in an advertising campaign.

Question 5:

(a) Briefly describe the stages of marketing research process.

(b) Distinguish between primary data and secondary data and summarise the advantages and limitations associated with each.

Question 6:

(a) Define the term product life cycle (plc).

(b) With the aid of a diagram explain the different stages of the plc.

Posted Date: 11/30/2013 1:22:50 AM | Location : United States







Related Discussions:- What do you meant by the term macro environment, Assignment Help, Ask Question on What do you meant by the term macro environment, Get Answer, Expert's Help, What do you meant by the term macro environment Discussions

Write discussion on What do you meant by the term macro environment
Your posts are moderated
Related Questions
Problem 1: Describe the supply chain management system and inventory management system. Concept of IT in Retail Management & its application in detail Problem 2:

You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t

Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Consumer mind a black box-discus..?

What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s

This assignment requires you to develop a marketing case study. You may develop your case from either 1. A marketing-related problem from work, or 2. From an organization in

i do not understand multiplying, dividing, subtracting, and adding fractions


What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr