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Q. What do you mean by Vicarious learning?
The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from observing the consequences of others. For instance stores may make a big deal out of prosecuting shop lifters not so much because they want to stop that behaviour in those caught but rather to deter the behaviour in others. Likewise viewers may empathize with characters in advertisements that experience (usually positive) results from using a product. The Head 'n' Shoulders ad where a poor man is rejected by women until he treats his dandruff with an effective cure is a high-quality example of vicarious learning.
a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca
What is causal designs Causal research is most appropriate when research objectives include need to understand the reasons why certain market phenomena happen as they do. To m
Data collected through experimentation Data collected through experimentation can provide much stronger evidence of effect and cause than can data collected through descriptiv
Forward Rate : The rate quoted for delivery of foreign exchange in future at some agreed date, i.e., when the value date is more than two business days in future, is called the fo
Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok
concept of tergeting
prepare a list of five products by your family.indicate who is the information gatherer, the influencer, the decision maker, the purchaser and the user
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regression line drawn as y=c+1075x,when x was 2,and y was 239, given that y intercept was 11. calculate the residual
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
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