What are the ways of foreign market entry, Marketing Management

What are the ways of foreign market entry?

The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign market entry either by entering through a home market base, throughout indirect or direct exporting, or by foreign based production.

Related Discussions:- What are the ways of foreign market entry

Global marketing, Global Marketing The activity of a global corporation...

Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and

Marketing, hstory of marketing

hstory of marketing

Explain about the demographic trends, Explain about the Demographic Trends....

Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris

Marketing as an exchange, Marketing as an Exchange In contrast to this...

Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term

Product specialization, Product specialization: Here the firm special...

Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr

Innovation, Innovation Any modernizing modification in a process or pro...

Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst

Case study, Should video game companies continue to alter their products to...

Should video game companies continue to alter their products to include other functions such as email?

distinguish in marketing concept and selling concept, 1. Write a note on i...

1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne

Potential advantages for wv8 of decentralising the cis, WV8 is a large not...

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole

Explain about the product levels in briefly, Explain about the product leve...

Explain about the product levels in briefly. Product levels in marketing are specified in below: a. First and more basic level is core benefit implies basic services custo

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages