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What are the factors to determine the consumer behaviour?
Consumer Buying Dynamic or Determinants of Consumer Behaviour:
There are four factors which determine the consumer behaviour is as follows:
Cultural: Culture, Sub Culture, and Social Class
Social: Reference group, Family, Roles & Status
Personal: Age & Stage in Motivation, Occupation and Economic Circumstances
Psychological: motivation, Perception, Learning and Personality.
Elements of the marketing: the marketing thinking starts with the customer needs. Today each marketer wants to retain and satisfy the customer because of the intense competition.
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