What are the differences between goods and services, Marketing Management

Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the marketing of fast moving consumer goods and thus feel that they can use the same techniques to market services. As a marketing consultant, you are required to clarify the following questions in a training session.

a) What are the differences between goods and services?

b) Identify the unique characteristics of services and give examples of each.

c) Specify the major problems created by the characteristics of services and the appropriate marketing strategies needed to reduce these problems.

Posted Date: 12/2/2013 1:00:02 AM | Location : United States







Related Discussions:- What are the differences between goods and services, Assignment Help, Ask Question on What are the differences between goods and services, Get Answer, Expert's Help, What are the differences between goods and services Discussions

Write discussion on What are the differences between goods and services
Your posts are moderated
Related Questions

Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma

Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and

How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples

The country of Changeland has, for many years, operated as a military dictatorship. Last year, though, a people's revolution brought a democratic election for the first time in liv

dead line is 10-9-2014

Marketing plan - Introducing Eco-Friendly Product Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering

Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe

What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ

consumer mind is a black box -discuss