What are the certain limitations of packaging, Marketing Management

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What are the certain limitations of packaging?

Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different benefits there are exact limitations of packaging, which are illustrated in below:

a. Packaging reduces the natural resources.

b. Packaging is more expensive.

c. Some types of plastic packaging are health hazards.

d. Packaging is deceptive.


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