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What are the advantages of exporting in marketing?
The advantages of exporting are illustrated in below:
• Manufacturing is home based therefore, this is less risky than overseas based
• Gives an opportunity to “learn” overseas markets before investing within bricks and mortar
• Decreases the potential risks of operating overseas.
Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t
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