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What are four Ps correspond to the customers four Cs according to Robert Lauterborn?
Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs:
Four Ps
Four Cs
Product
Customer Solution
Price
Customer Cost
Place
Convenience
Promotion
Communication
Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Should video game companies continue to alter their products to include other functions, such as e-mail
what are thepproaches used by FMCG companies in test marketing?
What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po
This is the number of times a consumer purchases the similar product within a specific time interval.
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
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