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What are focus and drawback of product concept?
Focus: The focus of the firms subsequent the product concept is onto the production of greater products and enhancements of the products over a period of time.
Drawback: Customer might not buy a product just as it is of high quality unless they require it.
Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
explain service marketing and give a company''s example?
what is importent of positioning?
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
concepts of core market?
Question: a) Suppose a web client makes a request for a resource located on an internal web server using on a 10Mbps Ethernet LAN. The client and the server are connected via
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th
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