What are focus and drawback of product concept, Marketing Management

What are focus and drawback of product concept?

Product Concept:

Focus: The focus of the firms subsequent the product concept is onto the production of greater products and enhancements of the products over a period of time.

Drawback: Customer might not buy a product just as it is of high quality unless they require it.

Posted Date: 8/6/2013 7:06:23 AM | Location : United States

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