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What are affective measures of customer satisfaction?
Affective Measures of Customer Satisfaction Measurement:
A consumer’s attitude as liking or disliking towards a product can result by any product experience or information whether perceived or real. This again is meaningful to measure attitudes to a product or service which a consumer has never used, except satisfaction.
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
Q. Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision
considering the concept of product life cycle, where would you put video games in their life cycle
You work as a marketing consultant and have been approached to develop a Comprehensive Corporate Plan for one of the following events to be held at the Ricoh Arena: Olympic footbal
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
explain service marketing and give a company''s example?
Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a pr
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
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