Wants, needs and demands
Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency.
1). Humans have many complications
2). these needs are part of the fundamental human makeup.
Demands: Another marketing concept is human wants. A human want is the form which a human need takes as shaped by culture and particular personality.
Demands: are human wants that are backed by purchasing power.
Consumers view manufacture as bundles of benefits and select products that give them the greatest bundle for their money. Outstanding marketing companies go to high lengths to learn regarding and understand their customer's wants, requirements and demands.