Uses or importance of marketing research to economy, Marketing Research

Uses or importance to economy:

1.       Production: suitable production, functions are adopted to meet the market demand. In the absence of marketing research, production will be undertaken without knowing its ultimate result. It may exceed the market demand or may lag behind. It may not meet the consumer's needs, interest and willingness to purchase.

2.       Distribution: the marketer researcher finds suitable channels of distribution. Those coming in the channel of distribution may get a reasonable margin for their services. Thus, the products and distributers are benefited.

3.       Employment: the increased production, widespread distribution and promotion functions increase employment opportunities in the country. Increasing production requires more personal, distribution needs more businessman in the areas of wholeselling and retailing.

4.       National income: with the increase of production, distribution and marketing activities, the national income increases. The diversified economic activities act as an impetus to the growth of the nature income.

5.       Reduce recession: recession occurs when the production exceeds the capacity of the market. Production and the market can be avoided with the use of the findings of marketing research.

6.       Avoid crisls: similar to recession, a crisis is also trouble some to the people. The scarity of production causes a crisls in the economy, and it is unable to meet the market demand. If the findings of market research are used, between the market and production can be corrected.

7.       Non -profit organizations: the use of marketing research has not been extended to non profit organizations to find out their Clints and to pursue them in an effective manner to receive their support.

Posted Date: 9/19/2012 8:03:29 AM | Location : United States







Related Discussions:- Uses or importance of marketing research to economy, Assignment Help, Ask Question on Uses or importance of marketing research to economy, Get Answer, Expert's Help, Uses or importance of marketing research to economy Discussions

Write discussion on Uses or importance of marketing research to economy
Your posts are moderated
Related Questions
Managerial Report Prepare a report for Chris Lane. Your report should include, at a minimum, the following items: 1. A schedule that will enable each of the 18 couples to play ever

TYPES OF LOSSES: Let us now discuss the extent of loss coverage provided in the insurance policy. For this purpose, you should first understand the mean of the term of "Loss".

Once the buyer has recognised a problem they search for information on products and services that can solve that problem. Belch and Belch (2007) describe that consumers undertake b

Imagine that you have been hired by a well-known marketing research firm. Your supervisor has asked you to use the expectancy disconfirmation model (for review refer to page 318 an

Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp

Culture is learned through the following three ways: 1. Formal learning : Parents as well as elders teach children the proper way to behave. For example you have been taugh

Export of Passenger Baggage: Bonafide personal baggage may be exported along with the passenger. It may also be exported within one year before or after the Passenger's departure

what will be the reaction of a buyer about this price changes?

Export of Goods Under Bond Under Rule 13 : The exporters have been permitted to export the excisable goods without the payment of Central Excise duty. Exporters are required to

Q. Economic model of consumer behaviour? Economic model: Economic model of consumer actions is one-dimensional. This denotes that buying decisions of a person are governed b