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Question :
It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of geographical, socioeconomic, demographic, psychographic and behavioural segmentation. However, these classical methods have often been criticised in their applications to the tourism industry.
a) Explain to which extent you think that the classical ways of market segmentation are appropriate for the tourism industry.
b) Describe four types of tourism-specific methods of segmentation.
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
consumer mind is a block box
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
Considering the concept of product life cycle, where would you put video games in their life cycle
various approaches followed by FMCG companies in test marketing
What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
To equip future accountants with the knowledge of integrating the information system of an organization. Outcome: At the completion of the assignment, students should be able
2 calculations
The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb
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