Types of marketing information system, Marketing Management

Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types:

1. Classification Based on the Purpose for Which the Information is used: as per this method marketing information can be classified into four groups as shown below:

1.        Information for marketing planning.

2.        Information for marketing operation.

3.       Information for key decisions in marketing.

4.       Information for key marketing control.

2. Classification based on the subject matter of the information: as per the second method of the classification, marketing information can be classified on the basis of the content or subject matter of the information, as shown below:

1.       Information on

2.       Products customers

3.       Pricing

4.       Distribution channels

5.       Promotion

6.       Sales force

7.       Competition

8.       Sales methods

9.       Internal operations of the firm

10.   External environment of the firm

Large organizations need more information: while every organization requires a continuous flow of the information for taking various marketing decisions, the information needs of large organizations are far greater for two reasons. Firstly, the size and complexity of the organizations decisions are taken. Secondly, in large organizations, the marketing decision makers are located away from the field of activity, the market. In the nature of things, they manage mostly on the basis of the information that reaches them.

Posted Date: 9/19/2012 8:06:44 AM | Location : United States







Related Discussions:- Types of marketing information system, Assignment Help, Ask Question on Types of marketing information system, Get Answer, Expert's Help, Types of marketing information system Discussions

Write discussion on Types of marketing information system
Your posts are moderated
Related Questions
Explain Henry Assael Model of buying decision behaviour along with the diagram”.

Question 1: Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar. Question 2: In managerial terms, disc

How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r

The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates

Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana

1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?

how cost structure influence in pricing a product?

define international marketting and furnish its features?

Features of Marketing Information System: 1.  Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into