Types of marketing information system, Marketing Management

Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types:

1. Classification Based on the Purpose for Which the Information is used: as per this method marketing information can be classified into four groups as shown below:

1.        Information for marketing planning.

2.        Information for marketing operation.

3.       Information for key decisions in marketing.

4.       Information for key marketing control.

2. Classification based on the subject matter of the information: as per the second method of the classification, marketing information can be classified on the basis of the content or subject matter of the information, as shown below:

1.       Information on

2.       Products customers

3.       Pricing

4.       Distribution channels

5.       Promotion

6.       Sales force

7.       Competition

8.       Sales methods

9.       Internal operations of the firm

10.   External environment of the firm

Large organizations need more information: while every organization requires a continuous flow of the information for taking various marketing decisions, the information needs of large organizations are far greater for two reasons. Firstly, the size and complexity of the organizations decisions are taken. Secondly, in large organizations, the marketing decision makers are located away from the field of activity, the market. In the nature of things, they manage mostly on the basis of the information that reaches them.

Posted Date: 9/19/2012 8:06:44 AM | Location : United States

Related Discussions:- Types of marketing information system, Assignment Help, Ask Question on Types of marketing information system, Get Answer, Expert's Help, Types of marketing information system Discussions

Write discussion on Types of marketing information system
Your posts are moderated
Related Questions

How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th

Question: The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product por

Market and Sales management End of Module Project Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what ex

What is Penetration Pricing Strategy? Penetration Pricing Strategy: Penetration strategy comprises low prices into an order to capture a huge share of the market/right th

consumer mind is a black box

Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis

Define International Marketing and furnish its features

1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam