Types of descriptive studies, Management Theories

Types of Descriptive Studies:

To facilitate the discussion on the design of descriptive studies two types or method of study are considered separately the case method and the statistical method.

a. Case Method: Case studies are more appropriate to exploratory research than descriptive research. They are not widely used in descriptive research but they are worth some comment in the descriptive context and perhaps should be used more than they have been in the past.

b. Statistical Method: The statistical method is the most widely used method in marketing research and is the method usually implied when a survey is referred to. The name comes from the statistical techniques that are used in analyzing the data collected techniques that vary from simple means and percentages to very sophisticated techniques that require computers to manipulate the data.

Here the study does not ascertain the cause and effect relationship. The researcher must design their studies to give as much evidence as possible on such relationship. The designs of such studies should be planned with the type of required analysis already in mind. Survey methods questionnaire and observations are used in very comprehensive manner.

Posted Date: 2/12/2013 4:21:32 AM | Location : United States







Related Discussions:- Types of descriptive studies, Assignment Help, Ask Question on Types of descriptive studies, Get Answer, Expert's Help, Types of descriptive studies Discussions

Write discussion on Types of descriptive studies
Your posts are moderated
Related Questions

Maximize Systematic Variance: The systematic variance is the variance or the difference caused in the dependent variable by the experimental variable. By maximizing t


The Gantt chart, agendas, minutes etc will be kept in a portfolio as evidence of the use of project management skills through the duration of the project. Aselection of these shoul


If you were one of the other foremen, what could you do to make Rajinder’s transition easier?

STRATERGY AS AN ORGANISATIONAL PROCESS


Ways to Organize Process Flows Five types of process technologies are project, job shop, batch, assembly line and continuous. Each  is more  or less  suited to different  pro

Cognitive Dissonance: In the late 1950s, Leon Festinger proposed the theory of cognitive dissonance, which is the inconsistency that someone might see between two attitudes or