Tools of promotion, Marketing Management

Tools of Promotion

Advertising

A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium.

Personal Selling

A paid form of non-personal communication regarding an organization and/or its products to a target audience via a mass medium.

Sales Promotion

Demand-stimulating activity designed to supplement advertising and facilitate personal selling.

Public Relations

A planned communication attempt by an organization to contribute to normally favourable attitudes and view toward an organization and its products.

Direct Marketing

Carefully Direct connections with targeted individual consumers to get an immediate response and cultivate long-lasting customer relationship.

Posted Date: 11/8/2012 1:40:36 AM | Location : United States







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