Tools of promotion, Marketing Management

Tools of Promotion

Advertising

A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium.

Personal Selling

A paid form of non-personal communication regarding an organization and/or its products to a target audience via a mass medium.

Sales Promotion

Demand-stimulating activity designed to supplement advertising and facilitate personal selling.

Public Relations

A planned communication attempt by an organization to contribute to normally favourable attitudes and view toward an organization and its products.

Direct Marketing

Carefully Direct connections with targeted individual consumers to get an immediate response and cultivate long-lasting customer relationship.

Posted Date: 11/8/2012 1:40:36 AM | Location : United States







Related Discussions:- Tools of promotion, Assignment Help, Ask Question on Tools of promotion, Get Answer, Expert's Help, Tools of promotion Discussions

Write discussion on Tools of promotion
Your posts are moderated
Related Questions
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar

music2GOmulti-player marketing strategy review

Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock

Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s

Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi

6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values

Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase

Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved

Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe

what are the segmentation characteristics or bases that presented bayer aspirin