Tools of promotion, Marketing Management

Tools of Promotion

Advertising

A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium.

Personal Selling

A paid form of non-personal communication regarding an organization and/or its products to a target audience via a mass medium.

Sales Promotion

Demand-stimulating activity designed to supplement advertising and facilitate personal selling.

Public Relations

A planned communication attempt by an organization to contribute to normally favourable attitudes and view toward an organization and its products.

Direct Marketing

Carefully Direct connections with targeted individual consumers to get an immediate response and cultivate long-lasting customer relationship.

Posted Date: 11/8/2012 1:40:36 AM | Location : United States







Related Discussions:- Tools of promotion, Assignment Help, Ask Question on Tools of promotion, Get Answer, Expert's Help, Tools of promotion Discussions

Write discussion on Tools of promotion
Your posts are moderated
Related Questions
usefulness of marketing mix in amarket or a even a company

Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl

Are multimedia contents not significant to e-business applications? Multimedia contents significancy to e-business applications: Rather Multimedia contents are most signifi

Market growth is the measured potential for a product type to attract more consumers spending.

Level of the market segmentation 1.       Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g

Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult

Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying

Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A.      Consumer or industrial market: the producer of cons

Q.   Explain market segmentation?  Tell need to segment the markets? O R Clarify th e term market segmentation & briefly explain the need to segment the market? A