Tools of promotion, Marketing Management

Assignment Help:

Tools of Promotion

Advertising

A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium.

Personal Selling

A paid form of non-personal communication regarding an organization and/or its products to a target audience via a mass medium.

Sales Promotion

Demand-stimulating activity designed to supplement advertising and facilitate personal selling.

Public Relations

A planned communication attempt by an organization to contribute to normally favourable attitudes and view toward an organization and its products.

Direct Marketing

Carefully Direct connections with targeted individual consumers to get an immediate response and cultivate long-lasting customer relationship.


Related Discussions:- Tools of promotion

Meaning of the promotion mix, Meaning of the promotion mix: Promotion m...

Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te

Major factors influencing buying behaviour, Major factors influencing buyin...

Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert

Organize a news conference, Question: (a) You have been requested by y...

Question: (a) You have been requested by your CEO to organize a news conference. Show how you would organize same. (b) If you expect to have success issuing news releases

Essentials of headlines for advertisement, Q. Essentials of Headlines for a...

Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra

Describe the leavitts model of change, Question 1: (a) Globalisation re...

Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc

Searching reasons of distribution channels, How is searching the reasons of...

How is searching the reasons of distribution channels in economics system? Searching: Buyers and sellers are constantly engaged within search for consummation of required

Black-scholes-merton, Black-Scholes-Merton This section illustrates the...

Black-Scholes-Merton This section illustrates the Black-Scholes (BS) model [BS73] and the pricing form under it by using a European call option that based on the assumption of

Need\importance of a marketing information system, Need\Importance of a Mar...

Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl

What are the ways to indirect or direct export or production, What are the ...

What are the ways to indirect or direct export or production within a foreign country? There are a variety of ways in that organizations can enter foreign markets. The major wa

Explain the objectives of marketing research, Explain the objectives of mar...

Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd