Segmentation, marketing, Marketing Management

Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Posted Date: 2/19/2012 7:46:13 PM | Location : United States







Related Discussions:- Segmentation, marketing, Assignment Help, Ask Question on Segmentation, marketing, Get Answer, Expert's Help, Segmentation, marketing Discussions

Write discussion on Segmentation, marketing
Your posts are moderated
Related Questions
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are

what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?

How many types of advertising are involved in distribution channels? Types of advertisement in distribution channels are as follows: Consumer Advertisement, Business-to-Busi

Targeting strategies:  having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1.       Standardization: i

taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.

Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.

Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve

QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc

draw the Typical Profiles Of Shoppers Stop Customer Segments .

Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere