Thurstone scale, HR Management

Thurstone scale:

One of the best-known attitude scales is the "equal appearing interval" scale developed by Thurstone. To construct the scale, the researcher selects a number of statements - usually about 20 - which cover all the possible attitudes towards the topic of the survey. A panel of "experts" then rate them according to their "favourableness" towards the topic and place them along a scale, ranging from "most unfavourable" through to "most favourable". Each statement should be equally spaced along the scale. The statements are then incorporated at random in a questionnaire and respondents are asked to indicate their degree of favourableness towards the attitudes expressed.

It is assumed that respondents will only agree with statements which are clustered round their own position on the attitude scale, and will disagree with the more extreme statements on either side - it is, therefore, essential to have both highly positive and highly negative statements in the set. An average score is then calculated for each respondent. An extract from a questionnaire using a Thurstone scale is shown below.

72_Thurstone scale.png

Here is a list of statements about attitudes people have towards banks. Please indicate how much you agree or disagree with each statement by placing a tick in the appropriate box.

A questionnaire using a Thurstone scale avoids the problem of respondents not indicating the strength of their views accurately, because judgements about distances between statements have already been made by the panel. However, the construction process is laborious and is dependent upon the views of the "experts" being representative of those of the target population. Furthermore, although a Thurstone scale attempts to achieve an ordinal scale of measurement for attitudes, and hence permit statistical manipulation, there is doubt among statisticians as to whether it can actually do so. The third technique we will examine - the Likert scale - attempts to overcome some of these problems.

Posted Date: 2/20/2013 6:22:18 AM | Location : United States







Related Discussions:- Thurstone scale, Assignment Help, Ask Question on Thurstone scale, Get Answer, Expert's Help, Thurstone scale Discussions

Write discussion on Thurstone scale
Your posts are moderated
Related Questions
Question 1: Outline and explain the importance of Performance Appraisal in an Organisation. Question 2: Human resource management is of continuous nature. In this conte

Career management: career management is the process of designing and implementing goals plans and strategies to enable the organization to satisfy employee needs while allowing in

Explain the term- Human Resource Development H.R. Department uses the research for study. Wages Rates Cost of Living Incentive Schemes Employment Trends

explain the social security measures available for workers in India?

Question 1: (i) With reference to your organization, discuss the role of the human resource manager. (ii) How far is the role of the Personnel Manager different from that

Question: It has often been found that although organizations claim to have reward management systems in place they fail to get the expected results in terms of workers' produc

Safety and Security are key words and practices that are of paramount importance in the tourism and hospitality industry. A strict adherence to promoting a safe and secure environm


Q. What is Confidential report method? Confidential report method: Confidential report method each employee is rates confidently be one or more senior officers for his performa

. Explain the steps involved in research process