Thurstone scale, HR Management

Thurstone scale:

One of the best-known attitude scales is the "equal appearing interval" scale developed by Thurstone. To construct the scale, the researcher selects a number of statements - usually about 20 - which cover all the possible attitudes towards the topic of the survey. A panel of "experts" then rate them according to their "favourableness" towards the topic and place them along a scale, ranging from "most unfavourable" through to "most favourable". Each statement should be equally spaced along the scale. The statements are then incorporated at random in a questionnaire and respondents are asked to indicate their degree of favourableness towards the attitudes expressed.

It is assumed that respondents will only agree with statements which are clustered round their own position on the attitude scale, and will disagree with the more extreme statements on either side - it is, therefore, essential to have both highly positive and highly negative statements in the set. An average score is then calculated for each respondent. An extract from a questionnaire using a Thurstone scale is shown below.

72_Thurstone scale.png

Here is a list of statements about attitudes people have towards banks. Please indicate how much you agree or disagree with each statement by placing a tick in the appropriate box.

A questionnaire using a Thurstone scale avoids the problem of respondents not indicating the strength of their views accurately, because judgements about distances between statements have already been made by the panel. However, the construction process is laborious and is dependent upon the views of the "experts" being representative of those of the target population. Furthermore, although a Thurstone scale attempts to achieve an ordinal scale of measurement for attitudes, and hence permit statistical manipulation, there is doubt among statisticians as to whether it can actually do so. The third technique we will examine - the Likert scale - attempts to overcome some of these problems.

Posted Date: 2/20/2013 6:22:18 AM | Location : United States







Related Discussions:- Thurstone scale, Assignment Help, Ask Question on Thurstone scale, Get Answer, Expert's Help, Thurstone scale Discussions

Write discussion on Thurstone scale
Your posts are moderated
Related Questions
Question: a) Describe the competitive strategies that can be chosen by multinational corporations. b) Compare and contrast these strategies. Illustrate with relevant example

Ten years ago Albert Phillips opened his own retail store and sold unpainted furniture.  His store was located in Lakeside, a small city in the southeastern part of the United Stat

explain in brief the steps in selection process

Describe the events that takes place from the moment a vacancy arises in an organization.

Induction and Deployment: One of the surest ways to retain and motivate the selected persons far a position(s) is to induct the person properly into the organisation to make t

Problem 1: (a) Explain carefully the motivational process, identifying each of the elements of the process. (b) Using the process and concrete examples, describe David McC

Based on the definitions provided above, teams should be used when there is interdependence between tasks, goals and rewards. The degree and type of task interdependence varies bet

QUESTION 1 You have been appointed as the new Human Resource Manager in a service organization. Your first task is recruit and select customer service representatives in the or

discuss the social security measures available to workers in india

What is knowledge Knowledge is information integrated with experiences, reflected upon and interpreted in a particular context. Knowledge is a renewable, re-usable and an accum