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The constituents of the marketing communications mix
Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target audiences. Even though the use of advertising literature is very important, there has been a tendency to use a greater proportion of below-the-line activities. This contrasts with consumer markets, where a greater proportion of funds have been allocated to above-the-line activities. It's interesting that communications in the consumer market are moving towards a more integrated format, more similar in form to business-to-business model than was previously considered appropriate.
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r
Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic
#“Consumer mind is a Black Box” –Discussquestion..
2(x + 4) = 30
Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
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