Test marketing - new product development, Marketing Management

Test Marketing

The  seventh  step  is  test  marketing that  is the  stage  at  which  the  manufacture  and  marketing programs are introduced into more accurate marketing settings. Test marketing allows the marketer obtain experience with marketing the product.

1). The main purpose is to test the product itself in real markets.

2). The amount of test marketing varies with every new product.

a). Not all manufacture are test marketed.

b). Simple line extensions and copies of competitor products are often not test marketed.

3). The test marketing costs can be high but they are frequently small while compared to with the costs of creating a major mistake.

4). However, by using test marketing doesn't guarantee success.

 

 

Posted Date: 11/8/2012 1:22:06 AM | Location : United States







Related Discussions:- Test marketing - new product development, Assignment Help, Ask Question on Test marketing - new product development, Get Answer, Expert's Help, Test marketing - new product development Discussions

Write discussion on Test marketing - new product development
Your posts are moderated
Related Questions
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:

The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates

1.  What kind of sales force model do you think will work best for your new product/service, and why? 2.  How will your salespeople be compensated, and how might you organize th

Explain about the annual plan control in MIEV. Annual plan control: This manuscript includes all the governments numerical goals and managerial objectives. This is in fac

What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu

What the social factors have most influence on consumers purchasing

Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to


What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b

The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing